Denvir Marketing

MGM Timber is a quickly growing trade business with branches across Scotland. Originally, we were tasked with bringing them online by launching e-commerce using strategic branding and strong digital campaigns to grow sales by driving traffic to the website.

This task spanned the spectrum from print to animation and video – and everything in between. We began by carrying out research and developing insights to form the basis of our social media and digital marketing strategies to help increase awareness, build the brand and drive traffic. What we did clicked with MGM’s customers – online sales jumped by 300% as a result of our work.

As the business grew online and expanded its product range, MGM Timber, wanted to modernise its brand to support future strategic vision without losing its established heritage.  It was paramount that the new brand supported its position in the market, reinforced the natural beauty of its core product range, timber, but didn’t lose site of the legacy and heritage the business had built over its 30 years of trading.

We worked closely with the client to develop a new brand reflective of the natural beauty of timber but using the same name and similar colour palette. This was rolled out alongside the launch of a new retail branch with the creation of livery, signage, brochures and social assets.