Change the way you view prints.
We were approached by Highland Print Studio to develop the brand identity, and a new website in order to educate the audience about original prints and the printmaking process, support an increase in class bookings and increase revenue through the online shop.
We got to work developing a brand architecture and identity based on the brand essence of ‘original, inspiring and accessible.’ Strong messaging and visuals were crafted to clearly communicate the brand and its offering, whilst educating people about the process. It was also crucial that the website sitemap, structure and design were explored to facilitate the user journey – providing all the key information, whilst supporting class bookings and online purchases.
