NetThings
Driving awareness of this innovative real time energy monitoring solutions
NetThings offer businesses and homebuilders real-time energy monitoring solutions that really help to save energy and money at the same time, and they asked us to help them shout about it!
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Our task was to create a strategy to reach the SMEs who would benefit the most from the energy monitoring system. Collaboratively we devised a plan to reach hospitality businesses and explain the benefits for those who deal with high energy costs.
We devised a new naming strategy for their products, created a clear and simple website as well as an engaging 3D animated film to explain the key product benefits, a personalised EDM campaign and a targeted event strategy as part of a tailored campaign.
To date, we have seen some great success with award wins, PR coverage and social media all pushing awareness and demand.
See also
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Pancreatic Cancer ScotlandPancreatic Cancer ScotlandStrategic repositioning to help a wee Scottish charity make a big impact.
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Mowi | I am Mowi Case StudyMowi | I am Mowi Case StudyMaking employees the stars of ‘I AM MOWI’ recruitment film.
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