Independent optometrists Black & Lizars wanted our help to create a really engaging campaign to promote their new varifocal range. Their exclusive partnership with Nikon had created an exciting proposition that they wanted to promote to customers.
Their partnership had created a premium varifocal range offering a better customer experience. Building on these benefits we developed an engaging campaign entitled “Life. Every step in focus”.
The visuals quickly showed the product benefits and we created an integrated campaign that drove awareness through press and editorial coverage supported by in store POS and promotions.
The campaign saw a 10% increase in varifocal sales during the campaign.