It was clear that Skyeskyns offered amazing products, so we set about assessing the barriers to their retail success, addressing them with a comprehensive marketing plan.
We designed a brand new website, to optimise the e-commerce customer journey, and increased new site visits by over 55% thanks to a schedule of emails, social media activity, and targeted online advertising.
Offline, our team designed and sent out premium catalogues to over 200 recipients. We also established a network of PR contacts, successfully attaining coverage in national publications, with a value of more than 40 times the investment.
Lastly, the amazing engagement resulting from our ‘Cuddle up to Christmas’ campaign completed the turn-around, capping off 3 months of retail growth from October to December.
See the Skyeskyns website in full: www.skyeskyns.co.uk