>GREAT has razor sharp focus
Strategy is the backbone of success
By taking a deep dive into your brand, we get to the core of your story, uncover the gems and start to build valuable brand real estate. Laying strong brand foundations by understanding your customers, market and competitive set allows us to drive confident marketing.
Brand strategy Marketing strategy Planning workshops Portfolio planning Research and insight Campaign strategies Customer UX strategy Communications planning Stakeholder engagement Brand creation
Our goal is to provide clients with solutions that deliver measurable, meaningful results as quickly as possible. But before offering a solution, it is important to fully understand the market opportunity and opportunity in the market. By combining brand analysis, digital audits, market research, competitor benchmarking, strategy workshops and more, we are able to gather the depth of insight needed to take your brand forward in the right direction.
Identifying and understanding the audience for a new, or established brand is a crucial part of strategy development. We take the time to understand exactly who they are, their habits, behaviours and aspirations and what channels they interact with. It is then important to match the brand with the opportunity and target audience: unpacking the promise, the USPs, how we prove and how we can take it all forward to ‘walk the talk.’
From building your asset bank to developing digital, social, content or campaign strategies we’re well versed in creating robust marketing strategies to capture the heart and minds of your audience. We take an integrated approach to plan, develop and manage channels and content, across all of our services, to support your objectives whether it’s building awareness or engagement to driving e-commerce sales.
When we are ready to get your story out into the world, we offer excellent execution and agile strategic refinement to deliver strong launch marketing. With extensive experience across a wide range of services, we can activate your strategy from start to finish, including stakeholder and community engagement, and customer journey mapping, to ensure we are continually optimising and delivering brand promise, whilst proactively managing your reputation.
Measuring and evaluating performance is a key part to of any strategy. We work with you to set Key Performance Indicators (KPIs) to determine the success and impact of specific activity, and continuously review KPIs to ensure consistent reporting and, evaluation informs future learning and strategy development. Our team of experts can quickly identify any opportunities for optimisation, to ensure marketing activity is always being prioritised.
