Tennent’s Lager

Creating a roaring trading environment

Tennent’s Lager wanted to make the most of their T in the Park sponsorship on the off-trade stage.

Tennents T in the Park in-store display sketch

What better way to do this, we thought, than reproducing the feel of a festival in-store?

Stacks of multipacks were the headline acts, with specially designed POS, branded prize offers and an ingenious motion-triggered crowd roar.

The on-pack promotions got over 5,000 customer responses and multipacks sold out across all participating stores in the first week of the campaign resulting in a very happy client.

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