East Lothian Council
Wish you were there…
East Lothian with its rolling hills, picturesque backdrop and large range of holiday activities is an attractive holiday destination – only a short drive from Edinburgh. East Lothian Council asked us to dream up a sure-fire way to spread that knowledge.
With our thinking caps on we created the ‘Wish You Were There…’ event concept. St Andrews Square in Edinburgh was transformed into a little East Lothian throughout the famous Fringe Festival, showcasing the tastes, places, activities and adventures to be discovered on Edinburgh’s doorstep – including a miniature golf course and a beach.
Over 180,000 visitors flocked to the event with 9 out of 10 saying they’d been inspired to visit the region as a result of a holiday or overnight stay.
See also
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Pancreatic Cancer ScotlandPancreatic Cancer ScotlandStrategic repositioning to help a wee Scottish charity make a big impact.
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anCnoc - International BeverageanCnoc - International BeverageA Christmas campaign reminding whisky lovers the thought really does count.
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