![Donaldson-Direct_Top-Banner](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Top-Banner.jpg)
Roof trusses to go
We were approached by Donaldson Timber Engineering, the biggest and most well-established manufacturer of structural timber components in the United Kingdom, to develop a new brand to support an identified business opportunity to provide instant pricing and an easier user experience, without the need to speak to a technical expert.
The brief was to develop and launch a new brand that designs, manufactures and delivers roof trusses in 5 working days, in the most simple and convenient way for customers.
We developed the brand architecture and identity, keeping the offering separate from the existing Donaldson Timber Engineering brand, with a link back to the Donaldson Group to reassure customers they are buying from a trusted source. The brand identity was developed to communicate the core offering and USPs.
Prior to launch a website was built with an instant quote configurator, as well as core branded sales assets.
![Donaldson-Direct_Logo-1](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Logo-1.jpg)
![Donaldson-Direct_Logo-2](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Logo-2.jpg)
![Donaldson-Direct_Logo-3](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Logo-3.jpg)
![Donaldson-Direct_Social-Banner](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Social-Banner.jpg)
![Donaldson-Direct_Print-1](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Print-1.jpg)
![Donaldson-Direct_Print-2](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Print-2.jpg)
![Donaldson-Direct_Web-Banner](https://denvirmarketing.com/wp-content/uploads/2023/05/Donaldson-Direct_Web-Banner.jpg)
See also
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UK Paper HubUK Paper HubUK Paper Hub’s position as the industry leader in paper and forestry operations.
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Highland Spring - Brave by Nature VRHighland Spring - Brave by Nature VRUsing virtual reality to drive real results for the UK’s leading water brand.
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