We recreated Galloway’s ‘Family Favourites’ TV advert for families all over Scotland, designing a cosy ‘Outdoor Living Room’ and tasty-looking ‘Galloway Toastie Truck’. The tour visited 15 Tesco store carparks across the country, serving up delicious FREE Galloway Cheddar toasties, and giving families a much-needed break from their shopping rush.
Along with their toastie duties, our Brand Ambassadors drove social engagement through the roof; encouraging families to take photos having ‘family fun, no “strings” attached’, and tagging their pics on Galloway Cheddar social media for a chance to win a holiday to Disneyland Paris.
The campaign had a huge impact; generating thousands of face-to-face brand interactions, an organic social media reach of over 650,000, and increasing Galloway’s Facebook page likes by 45.7%. All in the space of just one month. Definitely a result worth toasting!