Caorunn Gin

Brand Campaign

This wildly sophisticated, handcrafted Scottish gin expertly infuses five locally foraged gin botanicals. We were tasked to promote this distinctive brand and drive sales.

>GREAT result

We knew that Caorunn’s unique flavour tastes great served with apple so we set up in-store sampling enticing customers to give it a try.

This activity ran in parallel with a Tesco-exclusive money off coupon distributed in major print media including The Scotsman and Scotland on Sunday which proved to be the perfect tonic.

Sales went up by a fifth, with a total reach and PR value of over £250,000 through promotion and social media.

check out more >GREAT results