Brand Campaign
This wildly sophisticated, handcrafted Scottish gin expertly infuses five locally foraged gin botanicals. We were tasked to promote this distinctive brand and drive sales.
>GREAT result
We knew that Caorunn’s unique flavour tastes great served with apple so we set up in-store sampling enticing customers to give it a try.
This activity ran in parallel with a Tesco-exclusive money off coupon distributed in major print media including The Scotsman and Scotland on Sunday which proved to be the perfect tonic.
Sales went up by a fifth, with a total reach and PR value of over £250,000 through promotion and social media.