Roof trusses to go
We were approached by Donaldson Timber Engineering, the biggest and most well-established manufacturer of structural timber components in the United Kingdom, to develop a new brand to support an identified business opportunity to provide instant pricing and an easier user experience, without the need to speak to a technical expert.
The brief was to develop and launch a new brand that designs, manufactures and delivers roof trusses in 5 working days, in the most simple and convenient way for customers.
We developed the brand architecture and identity, keeping the offering separate from the existing Donaldson Timber Engineering brand, with a link back to the Donaldson Group to reassure customers they are buying from a trusted source. The brand identity was developed to communicate the core offering and USPs.
Prior to launch a website was built with an instant quote configurator, as well as core branded sales assets.
See also
-
-
Aberdeen-Angus Cattle SocietyAberdeen-Angus Cattle SocietyBeefing up the brand of the world’s leading cattle breed.
-
-
The Scottish Salmon CompanyThe Scottish Salmon CompanyProud to be a part of the Loch Fyne and Argyll community.
-
Pancreatic Cancer ScotlandPancreatic Cancer ScotlandStrategic repositioning to help a wee Scottish charity make a big impact.
-
-
