As the foundation for all the work to come, a robust research phase was carried out to understand the viability and value of the app to potential users in the market. This included in-depth focus groups and supergroups. The resulting target market were app-literate 25 to 40-year-old smart-phone users, who look to technology to enhance their very busy, highly connected lifestyles – currently forced to rely on individual apps for individual tasks and are becoming increasingly cautious regarding their data privacy
Entering an incredibly busy market, not only going up against direct productivity apps but competing to be noticed in a space flooded with ‘latest innovation’ noise, we developed a brand identity that was simple, reassuring and to the point – allowing Twasme to cut through the chaos of the app market. This included designing a completely fresh look and feel for the brand, as well as the development of key messages and a consistent tone of voice for all comms and content.
Part of the redesign of the brand identity was a refresh of the Twasme app interface itself. This focussed on the on-boarding process; creating a bright, dynamic but uncomplicated step-by-step process, that users would enjoy spending time engaging with as they got familiar with Twasme.
Our digital development team carried the new brand identity through when designing and building the new Twasme website. The site showcased the key benefits and USPs of the app while creating an avenue for consumer sign-ups and subscriptions.