What’s in a name? How to name a brand

When deciding how to name a brand for our clients, it’s helpful (and often amusing) to imagine what it would be like to meet that brand for the first time at a party. Have you ever been introduced to someone and instantly forgotten their name? Or worse still, not been able to pronounce it in the first place? We’ve all …

Denvir takes stage at Market Driven NPD event with Opportunity North East

Other than brands, if there are two things we love at Denvir, it’s being creative and food. So, when there’s an opportunity to bring all three together with new product development (NPD) and a new food brand, you can imagine how excited we get. Earlier this week, our Senior Client Manager, Nicky, was invited to share Denvir’s insight (and excitement) …

Engaging consumers: A story with pictures.

You might be reading this now but it’s the image that got you to stop scrolling. When viewing online content, eye-tracking shows that consumers pay greater attention to information that is associated with images. So much so, that when the images used are relevant to the rest of the content, readers spend more time looking at the visuals than they …

Have pictures killed words?

The quickest of Google searches around the topics of marketing copy being dead or pictures killing text in advertising will throw up some very compelling arguments to suggest that words, are on the way out. What does it mean for us as a society? Are we shifting more towards visual-dominated comms; sending pictures instead of texting, or retiring text heavy …

Creating Great Brand Photography

Brand Photography They say a picture is worth a thousand words, so when it comes to your brand photography you should think carefully about what those words say. Below is one of our latest projects with our client Macb Water along with a few tips to help you ‘get the picture’ of how we create >GREAT shots for our clients. …

5 Entrepreneurial Tips from Denvir’s CEO

As her award-winning agency turns sweet-sixteen (that’s us btw), our CEO Suzanne George had the honour of being invited to share her experience of more than a decade and a half at the helm of Denvir, with the British Association of Women Entrepreneurs (BAWE).   A bit about BAWE BAWE is a fantastic organisation that exists to support and educate …

5 Keys to a >GREAT Website with Cameron Scott

We recently sat down for a quick interview with our Web Developer and newest ‘Denvirite’, Cameron. Find out below what makes Cam tick, and most importantly what ticks all the boxes in his ‘5 Keys to a >GREAT Website’.   Cameron on: Life as a Denvirite What’s a memorable project you’ve helped deliver since joining Denvir? My first project was actually …

7 Steps to Social Media Success

Denvir Insight Series: 7 Steps to Social Media Success For brands today, social media is the fast-moving frontline in the battle for consumer engagement. It can be tough, and even when you do everything right results won’t come overnight. But fear not. Here are Denvir’s 7 Steps to Social Media Success to help you on your way. You’ll also find …

Distilling the spirit of adventure with McQueen Gin

Following the recent launch of its refreshed identity, we could not be more excited to look back at the evolution of the McQueen Gin brand over the last two years. Nothing makes us happier than helping grow a client’s brand and seeing our relationship grow with it. Working with the fantastic folks (and products) of McQueen Gin has been a …