Following the acquisition of OM Heavy Lift, Forth Ports approached us to rebrand the acquired company as a standalone brand, within the Forth Ports portfolio.
The acquisition enhanced Forth Ports’ ability to offer an attractive, full-service package for offshore renewables projects and therefore the name ‘Forth Projects Scotland’ was agreed upon for the rebrand.
The brand architecture was developed to drive strong messaging that would communicate the integrated service offering, supporting the energy transition, strength of infrastructure and the credibility of the Forth Ports Group. A visual brand identity was also developed with a strong link to the Forth Ports Group, with intentional use of colour due to talking to the energy sector. The brand was then rolled out across key brand materials.