Life. Every step in focus
Independent optometrists Black & Lizars wanted our help to create a really engaging campaign to promote their new varifocal range. Their exclusive partnership with Nikon had created an exciting proposition that they wanted to promote to customers.
Their partnership had created a premium varifocal range offering a better customer experience. Building on these benefits we developed an engaging campaign entitled “Life. Every step in focus”.
The visuals quickly showed the product benefits and we created an integrated campaign that drove awareness through the press and editorial coverage supported by in store POS and promotions.
The campaign saw a 10% increase in varifocal sales during the campaign.
See also
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anCnoc - International BeverageanCnoc - International BeverageA Christmas campaign reminding whisky lovers the thought really does count. -
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Tesco Taste FestivalTesco Taste FestivalGrowing consumer appetites with Northern Ireland’s largest free food and drink event.
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Quality Meat ScotlandQuality Meat ScotlandMore than a decade of retail success using ‘meat and greet’ experiential marketing.
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Invest East AyrshireInvest East AyrshireBuilding a regional investment brand to put East Ayrshire on the map.
