Mackie’s of Scotland
Gently Cooked to Perfection
Famed for their dairy ice cream, Mackie’s wanted to expand their product range and approached us to conduct some detailed research to understand the opportunities in the premium potato crisp market.
Mackie’s had identified the opportunity to extend their offering and wanted to get some insight to feed into their product development plans.
We worked hand-in-hand with Mackie’s to create and deliver taste trials and research plans. After some highly promising feedback, we set about creating all that was necessary to unleash a first-rate crisp brand on the nation, resulting in a retail value of £6m in the first year alone.
See also
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Tesco Taste FestivalTesco Taste FestivalGrowing consumer appetites with Northern Ireland’s largest free food and drink event.
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anCnoc - International BeverageanCnoc - International BeverageA Christmas campaign reminding whisky lovers the thought really does count.
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