Making employees the stars of the ‘I AM MOWI’ recruitment film
Following the expedient design and installation of facility signage during the company’s rebrand, Mowi approached Denvir again – this time, with a far more substantial and emotive challenge – to convey the passion behind its daily operations to the world and attract other like-minded people to join their ‘Blue Revolution’.
Operating in some of Scotland’s most remote locations, the company has faced ongoing barriers to the recruitment and retention of skilled workers. However, those who genuinely share Mowi’s values of ethical farming and protecting the environment, are fiercely loyal.
See also
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Invest East AyrshireInvest East AyrshireBuilding a regional investment brand to put East Ayrshire on the map.
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Capital CruisingCapital CruisingDesigning a brand to anchor the position of a leading UK cruise operator.
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Quality Meat ScotlandQuality Meat ScotlandMore than a decade of retail success using ‘meat and greet’ experiential marketing.
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