Denvir Marketing

Silktrim is a range of twice primed MDF Mouldings which includes skirting boards, window boards and architraves. Until they approached us, the Silktrim product sat within the wider product offering of a timber company. In order to grow and expand the range and business, the client wanted to develop a new brand based off the product range in its own right with separate website and marketing strategy.

We worked closely with the client to understand the nuance and benefits of creating this as a sub-brand that could stand alone for future opportunities. Using the profile shapes, we designed a modern brand that conveyed craftsmanship, reliability and confidence. We then rolled this out in a website design, build, brochure and additional brand assets. This included the creation of individual 3D profiles that were created based off 2D technical drawings to be featured on the website and in the brochure.