In 2016, Denvir was approached by East of Scotland Growers (ESG), a co-op of farmers looking to reduce food waste by finding an innovative use for their ‘wonky veg’.
Everything else just grew from there…
Market research including trend reports, surveys, and focus groups identified broccoli crisps as the ideal opportunity for the farmers’ new brand, later backed up by initial taste-tests. We developed an authentic identity, with its design inspired by the natural roots of the brand, and quirky but genuine messaging that reflected the personality of the farmers.
The result was Growers Garden; delicious snacks made by tasty farmers.