Life. Every step in focus
Independent optometrists Black & Lizars wanted our help to create a really engaging campaign to promote their new varifocal range. Their exclusive partnership with Nikon had created an exciting proposition that they wanted to promote to customers.
Their partnership had created a premium varifocal range offering a better customer experience. Building on these benefits we developed an engaging campaign entitled “Life. Every step in focus”.
The visuals quickly showed the product benefits and we created an integrated campaign that drove awareness through the press and editorial coverage supported by in store POS and promotions.
The campaign saw a 10% increase in varifocal sales during the campaign.
See also
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Capital CruisingCapital CruisingDesigning a brand to anchor the position of a leading UK cruise operator. -
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The Scottish Salmon CompanyThe Scottish Salmon CompanyProud to be a part of the Loch Fyne and Argyll community.
