January 2017 has been an exceptionally busy month with retail activity taking place across the country. Our Tesco Burns Tour commenced on Thursday 12th January where we started our journey with a range of 30 Scottish products across nine Tesco stores.
Providing Tesco customers with a journey of Scottish flavours we created three product stations throughout the store engaging with customers and encouraging trial of everything you need to really celebrate Burns Night including Simon Howie’s recently launched Gluten Free Haggis and Old Pulteney 12-Year-Old Whisky.
We were tasked with both raising awareness and sales of the brands featured as well as promoting Tesco’s ongoing commitment to Scottish brands. The results were fantastic contributing to the whopping 35,000 samples distributed by the Denvir team in January!
Take a look at our video round-up below and see for yourself.