Our events team has been pulling out all the stops to organise some of the best and most successful client events over the past few weeks.
Pedal for Scotland
The Müller Wiseman Dairies freshnlo charity event ‘Pedal for Scotland’ saw more than 12,000 cyclists riding a 47 mile trip from Glasgow to Edinburgh. The cyclists included Mark Beaumont and Glasgow 2014 Commonwealth Games double silver medallist Louise Haston, leading the charge from the start line. Our team was tasked with creating maximum visibility for the freshnlo brand and its mission to promote healthy living in Scotland.
From a branded marquee, brand ambassadors who were dressed in cow costumes, sampled over 1,800 freshnlo ‘healthy recovery smoothies’ to cyclists along the way. A relaxing chill-out area was a welcome addition to this years’ event along with rejuvenating massages offered to participants.
Tesco Taste Northern Ireland
Now in its sixth year and billed as Northern Ireland’s largest, free, consumer event, the annual flagship Tesco Taste Northern Ireland Festival, has seen outstanding success for the retailer. This year, we hosted more than 68 local food and drink exhibitors, and recorded the highest footfall ever with more than 21,000 visitors.
Local favourites
Sticking with the food theme, this October saw the Tesco Local Favourites sampling tour taking place across 15 of the largest Tesco stores in Scotland. From Aberdeen to Dalkeith, our energetic and enthusiastic brand ambassadors were doing what they do best – promoting some of Scotland’s best loved brands and delicious local produce, including refreshing Belhaven beer, warming Macsween’s haggis, fruity Mackay’s jam and luxurious Rizza’s ice cream.
Wham Bam Thank You Lamb
We continue to support Quality Meat Scotland’s ‘Wham Bam Thank You Lamb’ campaign, most recently visiting 68 retail stores across Scotland to spread the word with over 21,000 informative campaign leaflets and mouth-watering recipe booklets distributed to shoppers.
Our in-store demonstration kitchen has also been making the rounds with our ‘Lambassadors’ tempting shoppers to taste succulent Scotch lamb steaks with spicy cous cous – preparing and handing out over 200 samples per day!