The Aberdeen Angus Cattle Society has appointed Denvir for a strategic brand refresh which will support the organisation reinforce is position as the world’s finest beef breed.
Building awareness and engagement of the Aberdeen Angus Cattle Society, and driving up awareness of the Aberdeen Angus breed as the first choice in beef for consumers and trade, Denvir will work with the organisation as its preferred marketing partner.
Ron McHattie at The Aberdeen Angus Cattle Society, said: “Following a competitive three-way pitch, we selected Denvir Marketing due to their ability to understand and digest our brief, provide us with strategically astute solutions as well as a full service, integrated approach to service delivery.”
Denvir is working with the Society on an on-going basis to support the organisation at both strategic and executional levels providing a full range of marketing services including brand strategy and creative development, website development, digital marketing, social media, PR and event management to ensure the brand is consistently represented across the UK and further afield.
Jane Maher, Director at Denvir Marketing, said; ‘We are delighted to be working with such a prestigious brand at both a strategic and operational level providing an integrated marketing service. The Aberdeen Angus Cattle Society has such a rich heritage coupled with a forward thinking and innovative approach to its development and value for members, and we’re very much looking forward to developing a brand that epitomises these key attributed to elevate the society to a new level.’