It’s a new year. A fresh start. A perfect time to make a change. Everything may be standing still at the moment but that doesn’t mean your brand has to. So how are you going to stand out from the competition in 2021? Take your business to the next level and make this the year you supercharge your marketing.
Let’s Get Digital
You can’t talk about marketing in 2021 without including digital in the conversation. Your customers are spending more time at home than ever before, so having an effective online presence is crucial. Marketing online allows you to measure and track results so you can see exactly how effective your tactics are as well as making it easy to change your strategy if something isn’t working. Digital also gives you the power to target specific demographics so you can market to the customers who are most likely to be interested in what you have to offer.
Here at Denvir, we live and breathe digital as a platform to boost the profile and reach of brands. The online world is constantly evolving but we know our TikTok from our Tumblr and can help you stay ahead of the curve. From beautifully designed websites to eye-catching social media posts, we‘ve got the know-how to connect with your customers online.
Strategy is Key
At Denvir, we are well-equipped with skills in UX/UI, web development, design and copy, but more importantly, we know how to use those skills strategically. Figuring out a solid digital strategy is vital and we can help you do this with our digital brand workshops. By getting to the core of your brand’s story we will find the right ways for you to engage with your customers online and realise your ambitions.
Content is King
The quality of your content is everything. The higher the quality of the content a website publishes, the higher it will rank with search engines, so you need to make sure yours is up to standard if you want people to click on your homepage. However, it’s not just about Search Engine Optimisation (SEO), your content can also help you carve out some valuable brand real estate by building trust with your audience and establishing yourself as a voice of expertise in your industry. But remember, it needs to be relevant, engaging, fresh, well-crafted and consistently updated. Buzz Home Office, one of Denvir’s clients, has just launched at the start of this year and we put in place an extensive content strategy to support the launch. Content is being posted across all the major social channels to engage with customers and build a strong following along with long-form blogs on the Buzz Home Office website.
Time to get Social
Of course, social media is essential when it comes to engaging directly with your customers and sparking up a rapport with them. Responding to customer enquiries and sharing useful and interesting content can make all the difference in building brand loyalty. Social media also offers a great way to drive sales by providing links to new products or services or running promotions. Macb is a great example of how Denvir has harnessed the power of social media to support Macb’s pole position in the market. Social posts enjoy high levels of engagement with Macb’s audience across all channels and regular competitions and promotions strengthen the bond between brand and consumer.
Get the edge over the competition
It could be that some of your competitors are biding their time and hedging their bets. Why not capitalise on this and give yourself the digital edge?
Get in touch with us and make 2021 your year.