Burns Night is a key event in the Macsween calendar and the team wanted to ensure that they made the most of it with an interactive experiential event taking place across Morrisons stores in Scotland. The campaign kicked off on Saturday 21st January 2017 as customers were already getting in to the spirit of Burns and customers couldn’t get enough.
The products featured were Macsween’s Original and brand new Gluten Free Haggis alongside its new Pork & Haggis Sausages. All the products were extremely popular with several stores selling out on the day.
The campaign contributed to the whopping 35,000 samples distributed by the Denvir team in January!
We’ve created a video to give you a snapshot of our Macsween campaign. Watch it below!